One of the most interesting things about SEO is the way you can reverse engineer customer demand. Using tools you can seek out common phrasings for queries in the vein you're interested in, find ones with mid- to high-usage, and make content that specifically puts your stuff in the bullseye. Nothing rocket science here — it's SEO 101! But lots of marketers I've worked with are too hesitant to make content experimentally. We need more marketers with a scientific method approach to content.
I've learned tons about the way our customers describe their problems and the sorts of solutions they're attracted to from observing how they find our product via SEO! And this is knowledge is feedback for the product development process.
The key to good SEO is finding the low competition keywords that have decent volume. Perhaps SaaS founders could actually launch companies based on this research.
I like the idea although I'm not sure SEO research is great for providing the motivation necessary to catalyze building a company. I think the ideal is to take a product idea and map that to keywords, then create content that maps to the keywords with the content serving as a version of a free tier of the product - for ex, Canva with their templates for designs.
One of the most interesting things about SEO is the way you can reverse engineer customer demand. Using tools you can seek out common phrasings for queries in the vein you're interested in, find ones with mid- to high-usage, and make content that specifically puts your stuff in the bullseye. Nothing rocket science here — it's SEO 101! But lots of marketers I've worked with are too hesitant to make content experimentally. We need more marketers with a scientific method approach to content.
I've learned tons about the way our customers describe their problems and the sorts of solutions they're attracted to from observing how they find our product via SEO! And this is knowledge is feedback for the product development process.
Great points Coleman! Fulcrum is a great case study in the symbiotic potential between super efficient product execution and SEO.
The key to good SEO is finding the low competition keywords that have decent volume. Perhaps SaaS founders could actually launch companies based on this research.
I like the idea although I'm not sure SEO research is great for providing the motivation necessary to catalyze building a company. I think the ideal is to take a product idea and map that to keywords, then create content that maps to the keywords with the content serving as a version of a free tier of the product - for ex, Canva with their templates for designs.