I highly recommend reading “Specificity: Your Brain’s Superpower” on the LessWrong blog. The series of posts of makes a strong case that specificity is an extremely underrated tool in many domains. For example, using specificity will let anyone win against a bad argument
One of the most interesting things about SEO is the way you can reverse engineer customer demand. Using tools you can seek out common phrasings for queries in the vein you're interested in, find ones with mid- to high-usage, and make content that specifically puts your stuff in the bullseye. Nothing rocket science here — it's SEO 101! But lots of marketers I've worked with are too hesitant to make content experimentally. We need more marketers with a scientific method approach to content.
I've learned tons about the way our customers describe their problems and the sorts of solutions they're attracted to from observing how they find our product via SEO! And this is knowledge is feedback for the product development process.
The key to good SEO is finding the low competition keywords that have decent volume. Perhaps SaaS founders could actually launch companies based on this research.
One of the most interesting things about SEO is the way you can reverse engineer customer demand. Using tools you can seek out common phrasings for queries in the vein you're interested in, find ones with mid- to high-usage, and make content that specifically puts your stuff in the bullseye. Nothing rocket science here — it's SEO 101! But lots of marketers I've worked with are too hesitant to make content experimentally. We need more marketers with a scientific method approach to content.
I've learned tons about the way our customers describe their problems and the sorts of solutions they're attracted to from observing how they find our product via SEO! And this is knowledge is feedback for the product development process.
The key to good SEO is finding the low competition keywords that have decent volume. Perhaps SaaS founders could actually launch companies based on this research.